PROFESSIONAL COMMUNICATION PARTICIPANTS’ COMMUNICATIVE TACTICS IN INTERCULTURALISM

  • The authors:
    Galina V. Makovich, Ekaterina V. Nagornova
  • Issue:November 16th, 2018
  • Pages: 70-78
  • Section: Cross-cultural communication as a global problem in the modern world
  • URL: http://conferences-ifl.rudn.ru/70-78/
  • DOI:10.22363/09129-2018-70-78

Abstract.
The research deals with participants’ communicative tactics depending on the dominating type of joint activity. The study is based on the content analysis method, the communicative-diagnostic method; to study the
communication process in a professional sphere the questionnaire survey method and the comparative method are used. The work reveals a set of communicative means which are regularly used in practice in a co-consistent type of activity. These means are defined in terms of their belonging to a regular communicative system – communicative technology.

Keywords:advertising technology, agitation, communicative practice, communicative technology, manipulation, professional groups, propaganda

Galina V. Makovich
Ural Institute of Management The Russian Presidential Academy of National Economy and Public Administration, Ekaterinburg, Russia
e-mail: galinavlad@yandex.ru

Ekaterina V. Nagornova
Institute оf Fоreign Languages
Peoples’ Friendship University of Russia, Moscow, Russia
e-mail: katya-nagornova@yandex.ru

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