FRENCH ADVERTISING AS DIDACTIC MATERIAL

Many textbooks on French as a foreign language were published in France over the past two decades. Of course, the methodological goals and linguistic accents of the content changed. This article will examine advertising as a linguistic and socio-cultural component of the content of textbooks and textbooks on the French language of French publishers over the past two decades.

Advertising from a methodological point of view can have a double benefit: linguistic and cultural.

Language learners should know the culture of the country, its political structure, its history, literature, everyday culture, understand the mood within the country, and know what people think and what is constantly around them. Everyday culture in General is difficult for foreign-language students. Therefore, what is even more important from the point of view of the educational function of advertising is that it shows the realities of French everyday life: products, brands, stores, famous personalities.

Another important aspect to study is the attitude to advertising. Advertising can be perceived both as part of a culture that reflects the mentality and dreams of the French, and as a malicious and unceremonious invasion of private space that destroys the French language.

The purpose of this study is to examine how advertising is used in French language textbooks. As a material, we selected textbooks from French publishing houses that have been present on the Russian market since 2000. They are also the most used authentic manuals in the educational process.

After analyzing the various training complexes, we can draw the following conclusions.

Based on several textbooks, it can be seen that the French associate advertising with the image of the modern dream.

Textbooks mostly select a negative point of view on advertising. This view seems to reflect some ideology that the authors of the manuals want to impose on students.

From a methodological point of view, commercials remain out of sight, although new-generation textbooks are usually accompanied by video discs or links to Internet sites in a printed publication.

From the point of view of grammar, advertising is used to explain the degrees of comparison and excretory turns.

Keywords: advertising, French language textbooks, grammar, French culture, attitude to advertising