Abstract. The objective of the present study is to analyze the
appellative function implementation within the political discourse on the basis of speech transcripts of D. Trump’s and H.
Clinton’s speeches of both election and post-election periods.
The selected data is analyzed as a social phenomenon in relation
to the discourse analysis; the frames that are resorted to by the
politicians are investigated from the perspective of the cognitive
analysis, and most regular stylistic devices are considered viathe
rhetoric analysis. By analyzing the appellative function from different perspectives we consider the tools the politicians use to
achieve one main goal; that is getting the people to vote for the
Research on the appellative function on the basis of the US election 2016 is greatly valuable fromthe linguistic point of view, as
the candidates represent quite contrasting communicative styles
and framing models. Thus, implementation of the appellative
function contrasts in Clinton’s and Trump’s rally speeches as
they refer to the opposing cognitive models- Nurturant Parent
mоdel and Strict Father model respectively.
In order to to carry out the research of language means that constitute the appellative function within the post-election period,
we undertook the comparative analysis of the personal pronouns,
repetition and modality.
It should be also highlighted, despite the simple speech surface,
Trump selects the words and frames deliberately to enhance the
appellativenes of his speeches. Trump’s sentences are shorter
and not so sophisticated as Clinton’s ones, hence quickness, decisiveness and speed characterize his claims.
The study reaches a conclusion that exercising power and maintaining solidarity with the listeners is correlated to some extant
with the ways appellative function is realized in the speeches.
The practicаl significаnce is that the results of the thesis may be
successfully used in the university courses of American SocioCultural Linguistics, as well as in the special courses on political
Keywords: appellative function, political discourse, frames

Diana I. Kasimova
Institute of Foreign Languages
Peoples’ Friendship University of Russia
Moscow, Russia

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