CONCEPTUAL SPHERE OF COLOR IN INVESTMENT TERMINOLOGY

Abstract. The relevance of this paper is supported by the fact
that recently, under the influence of cognitive linguistics, terminological studies are aimed not only at the system and structural
description of terms and terminological systems, but also at the
study of the internal, semiotic nature of the term. Due to the connection with professional activities, and cognitive approach itis
possible to reveal the causes and mechanisms of dynamic processes in the field of professional terminological nomination and
create a more complete understanding of the term. Investment
terminology system is characterized by the large number of
terms formed by means of the words of general vocabulary
through the process of meaning metaphorization. Since the conceptual integration theory and the mental space theory have provided many opportunities for a more thorough investigation of a
metaphor the research is aimed at identifying the conceptual
metaphors of the investment term system of the English language. The analysis of semantic methods of term formation
showed that metaphorical transfer is one of the most productive
in investment terminology. Metaphor is considered as a creative
way of thinking, a cognitive mechanism that allows to conceptualize a new ontological phenomenon by analogy with the existing system of concepts. The article highlights the role of metaphor in the formation of investment concepts and presents one of
the dominant concepts in the investment conceptual sphere —
COLOR. This concept can be called an integral part of the national picture of the world, it carries an emotional burden and
reflects the perception of the surrounding reality by people, as
well as an investment community. In the investment field of
English, coloristics is a rich source of metaphorization. The concept sphere of color in investment terminology is represented by
such concepts as black, white, red, green, blue, etc. The metaphors representing each of the presented concepts form a huge
material for study. The purpose of this paper is to analyze investment metaphors with the lexical unit «grey». To solve the
tasks, the following research methods were used: definition analysis, contextual analysis, component analysis. After carrying out
a thorough investigation of investment dictionaries and corpora
data it was found out that gray is associated with something unethical, gray is unofficial, gray is unauthorized.
Keywords:concept, metaphor, term, linguo-cultural aspect

Marina Yu. Mironova¹, Svetlana V. Kiseleva²
¹, ²Saint-Petersburg State University of Economics
St.-Peterburg, Russia
¹e-mail: mkpr@yandex.ru
²e-mail: svkiseljeva@bk.ru

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