ON SOME ASPECTS OF SPEECH MANIPULATION THROUGH INTERCULTURAL PERSPECTIVE

Abstract.The article is devoted to the study of the problem of
verbal manipulative influence that impedes effective interaction
in the framework of the theory of intercultural communication.
Recently, as a result of more and more intensively developing
migration, trade, and economic contacts between Russia and the
West, this problem has become extremely acute, which makes
the proposed topic relevant. Manipulation is considered as an
effect on the addressee bypassing his cognitive sphere of consciousness, as an attempt to deceive critical reasoning. The article attempts to review the scientific literature on the main strategies and tactics of speech manipulation. The following strategies
are singled out as basic ones: a downgrade strategy, a promotion
strategy, a strategy of veiling, mystification, depersonalization,
and also an information-interpretation strategy. These strategies
can be implemented in speech by the following tactics: tactics of
negative assessment, repetition of information, imaginary courtesy, tactics of distorting information and selective presentation of
material, tactics of implicit accusation and tactics of an illogical
argument.
The identification of linguistic methods of implementing manipulative tactics leads to the conclusion that manipulative influence
does not focus on a narrow circle of certain linguistic means.
With a special organization and presentation of textual material,
almost any speech mechanism can serve the manipulative goal of
the addressee, in particular it is lexical, morphological, syntactic,
textual, as well as contextual means. Considering the technique
of manipulation basing on a Russian-speaking language personality as a material, we analyzed the language tools of the novel
by A. Ivanov, “The Geographer Drank the Globe away”. During
the study, the following tactics and methods for their language
implementation were identified:

  • tactic of negative impact is created with lexical means of hyperbole, allusion, hidden comparison;
  • tactic of implicit accusation is expressed through a twocomponent model with the subjunctive mood;
  • tactic of imaginary courtesy includes syntactic and grammatical
    means;
  • the tactic of an illogical argument is implemented by various
    contextual means. We have also proved and illustrated that the
    degree of manipulative influence affects the confidence of relations between communicants.
    Keywords: intercultural communication, speech manipulation,
    language means

Valeria A. Trofimova
Institute of Philology
Southern Federal University
Rostov-on-Don, Russia
e-mail: leratrofimowa@mail.ru
ORCID ID: 0000-0003-1769-2050

Babaeva, R.G. 2018. Language manipulative means of creating
an image of an enemy in the Western and Russian mass media,
Ph.D. thesis, Makhachkala State Univ., Makhachkala, 180 pp.
Dotsenko, E.L. 1997. Psychology of Manipulation: Phenomena,
Mechanisms and Protection. CheRo, Moscow, 344 pp.
Issers, O.S., 2009. Speech Impact: study guide for students studying in the specialty of “Public Relations”. Flinta: Nauka, Moscow, 224 pp.
Ivanov, A.V., 1995. The Geographer Drank his Globe Away.
AST, Moscow, 380 pp.
Mikhaleva, O.L., 2009. Political Discourse: Specifics of Manipulative Impact. Librokom, Moscow, 252 pp.