COMMUNICATION AND СROSS-CULTURAL COMMUNICATION IN THE VIEW OF LANGUAGE TEACHING

Abstract. Communication is a multilateral process that includes
interaction — interaction, perception and knowledge of each other perception, as well as information exchange — communication
itself. Communication in human society means communication,
exchange of thoughts, knowledge, feelings, patterns of behavior,
etc. The word exchange in this case is a metaphor. In fact, if we
“exchange” ideas, “exchange” words, then we mutually enrich
each other’s ideas. Communication is a semantic aspect of social
speech interaction.
Within the framework of communication, intercultural communication is highlighted, the purpose of which is to establish
communication with representatives of different nationalities in
the dialogue of cultures. Its origin is connected with the works of
E. Hall, R. Brislin, J. Berry, D. Lansis, W. Lonner, S. ThingTumi and others. The term “сross-cultural communication” itself
appeared in the 70s of the XX century in American linguistics.
This is such communication, the success or failure of which is
determined by the cultural differences of the communicants.
Studies of the cultural condition of communicative behavior are
carried out, as a rule, in the framework of cross-cultural analysis;
moreover, each culture has its own rules of conversation, closely
related to culturally determined ways of behaving in a given situation.
As the goal of teaching a foreign language, readiness for intercultural dialogue, for intercultural communication is recognized.
This implies the need to develop new teaching technologies, including attention to the non-verbal component of the communication act, which is dueto a new approach to the interpretation of
interactive interaction, represented by both verbal and non-verbal
components.
Keywords: communication, сross-cultural communication,
teaching, foreign languages, cross-cultural analysis

Valiantina A. Maslava
Vitebsk State University named after P.M. Masherov
Vitebsk, Belarus
e-mail: mvavit@tut.by
ORCID iD: 0000-0002-7856-0396

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